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Central Georgia Health System Announces New Brand Identity: Navicent Health

Leading health system unifies over 30 unique entities and service lines to help patients better navigate the path of care


MACON, Ga., Sept. 3, 2014 – Today, Central Georgia Health System, which includes the second largest hospital in Georgia and more than 30 additional entities, is announcing a new brand identity that will unify each facility and service line within its existing system for the very first time. The new brand, Navicent Health, symbolizes this leading health system's commitment to assisting patients as they navigate the path of care, while keeping the patient at the center of every decision.


“At Navicent Health, we are dedicated to creating excellence in patient care. We believe the high quality care we practice can be better accessed under one umbrella brand that is easier for patients and communities to embrace,” said Ninfa Saunders, President and CEO of Navicent Health. “This philosophy of patient-centered care is practiced throughout our entire health organization, and by unifying our service lines and facilities under one name, we are letting our customers know that Navicent Health is one team, sharing one purpose."


Navicent Health includes The Medical Center of Central Georgia (MCCG), now named Medical Center, Navicent Health, which is the second largest hospital in Georgia and ranked among the top two hospitals in the state when it comes to quality of care and patient experience by U.S. News and World Report. Medical Center, Navicent Health has additionally been recognized nationally in 10 adult specialties and ranked among the top 50 in Cardiology and Heart Surgery by U.S. News & World Report for the past three years.


Other health system entities include Rehabilitation Hospital, Navicent Health, the oldest and most experienced rehabilitation provider in the area; Children's Hospital, Navicent Health, the only dedicated pediatric facility in the region; and Medcen, Navicent Health, a $96 million development foundation. In addition, Medical Center of Peach County, Navicent Health provides excellent emergency, surgical, inpatient and outpatient care to the residents of Peach, Crawford and surrounding counties. Carlyle Place, Navicent Health is the area's first and only continuing care retirement community while Pine Point Hospice, Navicent Health offers palliative and hospice care in homes and in its 15-bed private room facility in Macon. Wellness Services, Navicent Health operates two local fitness centers in addition to numerous wellness programs for patients and the public.


Navicent Health currently employs close to 6,000 people, including 800 physicians and more than 100 best-in-class medical residents and fellows in training. Through standardized communications initiatives rolled out with the new Navicent Health brand, these specialists will be able to better work together to lead patients down a path of care that is personally customized, easily accessible and leaves a positive impact and experience for the customer.


With the Navicent Health branding rollout, the health system will implement additional operational changes, including a system- wide quality care initiative and a multi-year undertaking to implement the Six Sigma process driven methodology. The brand change comes just two years into President and CEO Dr. Ninfa Saunders' tenure with the health system and closely follows the launch of the strategic multi-hospital alliance, Stratus Healthcare, last year.


About Navicent Health

Navicent Health was incorporated on November 17, 1994, as a nonprofit corporation whose primary purpose is to coordinate the Medical Center, Navicent Health and other affiliated entities in their mission of providing a comprehensive continuum of high quality, reasonably priced healthcare services to the region. Navicent Health has 830 beds for medical, surgical, rehabilitation and hospice purposes. The health system includes Medical Center, Navicent Health, a nationally recognized tertiary teaching hospital; Children's Hospital, Navicent Health, the region's only dedicated pediatric hospital; Medical Center of Peach County, Navicent Health, a rural critical access hospital; Rehabilitation Hospital, Navicent Health, the region's oldest and most experienced rehabilitation provider; Pine Pointe Hospice, Navicent Health, which provides palliative and hospice care in homes and in its facility; and Carlyle Place, Navicent Health, the area's first continuing care retirement community.