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This is #whyImask

Social Challenge Encourages Proper Masking Amid COVID-19 Concerns

As the number of positive novel coronavirus (COVID-19) cases increase statewide, it is imperative that Georgians continue to practice COVID Safe habits, including proper hand hygiene, social distancing and proper masking.

In order to encourage proper masking among young people, the primary age group currently testing positive for COVID-19, Atrium Health Navicent has launched the #whyImask social media challenge. The largest health system in the midstate, serving patients from 55 counties, Atrium Health Navicent challenges individuals, businesses, local government agencies and other healthcare providers to share videos on Facebook, Instagram and/or Twitter explaining why they choose to mask.

Participants are asked to use the hashtag #whyImask and tag "The Medical Center, Navicent Health" on Facebook or @navicenthealth on Instagram and Twitter when they share their videos.

"We're seeing the number of positive cases increase across the state, and unlike earlier this spring, we're seeing an increase in the number of young people affected, particularly those in their 20's and 30's. We began the #whyImask challenge with our own medical residents, and their reasons for wearing masks in public were very compelling. We want to hear others' stories as they take steps to protect themselves and their loved ones from COVID-19," said Cyndey Busbee, Vice President of Public Affairs and Advocacy for Atrium Health Navicent.

For examples of #whyImask challenge videos, please visit or follow @navicenthealth on Instagram and Twitter.

About Atrium Health Navicent

Atrium Health Navicent, the leading provider of healthcare in central and south Georgia, is committed to its mission of elevating health and wellbeing through compassionate care. Providing more than 1,000 beds and offering care in 53 specialties at more than 50 facilities throughout the region, Atrium Health Navicent provides care for healthcare consumers' through an academic medical center; community, pediatric and rehabilitation hospitals; urgent care centers; physician practices; diagnostic centers; home health; hospice and palliative care; and a life plan community. Atrium Health Navicent is dedicated enhancing health and wellness for individuals throughout the region through nationally-recognized quality care, community health initiatives and collaborative partnerships. For more information, please visit